The Dallas Cowboys cheerleaders once again will be the subject of an unscripted series — this time at Netflix.
The streamer says its show, titled America’s Sweethearts: Dallas Cowboys Cheerleaders, will premiere in the summer and counts Cheer and Last Chance U’s Greg Whiteley among its executive producers (he also directs). The Netflix series will debut some two-and-a-half years after the long-running Dallas Cowboys Cheerleaders: Making the Team ended after 16 seasons on CMT.
Where the latter show often had the structure of a competition series, America’s Sweethearts — at least based on a brief teaser — looks to bring more of a polished, behind-the-scenes feel to its seven episodes. The show will chronicle the 2023-24 season for the cheerleaders and will “document the personal stories behind the uniforms,” according to Netflix’s description.
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“The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by — especially when dealing with a brand as large as the Dallas Cowboys,” Whiteley said in a statement. “To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”
Which is not to say the Cowboys were shut out of the process entirely. “We’re thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix’s global stage is the perfect platform to showcase it,” said Charlotte Jones, executive vp and chief brand officer for the Cowboys and Dallas Cowboys Cheerleaders president (and daughter of team owner Jerry Jones). “We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want.”
America’s Sweethearts: Dallas Cowboys Cheerleaders is executive produced by Whiteley and Adam Leibowitz for One Potato Productions; Andrew Fried and Dane Lillegard for Boardwalk Pictures; and Ross M. Dinerstein and Rebecca Evans for Campfire Studios.
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